Main Street Four Point Approach
Organization
To establish consensus and cooperation by building partnerships among different groups that must work together to improve downtown: merchants, property owners, bankers, city officials, professionals, chamber members and individual citizens.
Design
To encourage appropriate, high quality design in the maintenance, renovation and re-use of downtown buildings; to plan and promote infrastructure improvements.
Promotion
To create a positive image of downtown by developing special events, festivals, and promotions; to market the traditional commercial district's assets to customers, potential investors, new businesses, local citizens; to promote downtown as a tourist destination through marketing and advertising.
Economic Restructuring
To strengthen downtown's existing economic base and to identify market needs and develop programs to meet those needs; to expand the downtown commercial district to meet new opportunities and challenges from outlying development.
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