Convention & Visitor Bureau Board

Agendas & Minutes


Agendas are available prior to the meetings. Minutes are available following approval.
View Most Recent Agendas and Minutes

Members

  • Monte Sheffield, Food/Beverage Establishment
    Term: June 2018 to February 2020
    Term: March 2014 to February  2017
    Term: January  2011 to February  2014
    Term: May 2008 to December  2010
  • Samantha Armbruster (ex-officio), Main Street Director
    Term: March 2017 to February 2020
    Term: March 2014 to February 2017
  • Kristin Williams, SM Tourist Attraction
    Term: March 2018 to February 2021
  • Ruth Buck, Hotel/Motel 90 plus rooms
    Term: June 2018 to February 2021
    Term: April 2013 to February 2015
    Term: January 2008 to January 2009
  • Adriana Cruz, (ex-officio), GSMP Director
    Term: March 2018 to February 2021
    Term: March 2015 to February 2018
    Term: March 2013 to February 2015
  • Monica Becerra, Downtown Business
    Term: November 2017 to February 2020
  • Saul Gonzales Council Member
    Term: March 2018 to February 2020
  • Vacancy - Hotel with less than 90 rooms
    Term: March 2018 to February 2021
  • Jame Martin, Museums
    Term: June 2018 to February 2019
  • Dan Alden, Texas State Rep
    Term: June 2018 to February 2021
  • Bert Lumbreras (ex-officio), City Manager
    Term: September 2017 to February 2020
  • John Lairsen, Tanger Outlets
    Term: March 2016 to February 2019
    Term: August 2013 to February 2016
  • Jason Mock (ex-officio), Chamber President
    Term: March 2018 to February 2021
    Term: October 2016 to February 2018
  • Richard Morace, Hotel/Motel
    Term: November 2017 to February 2019
  • Lisa Prewitt, Council Member
    Term: March 2017 to February 2020
  • Bert Stratemann, Parks
    Term: March 2017 to February 2020
  • Celina McGuill, Premium Outlets
    Term: March 2018 to February 2021
  • Rosina Valle, (ex-officio) El Centro
    Term: March 2017 to February 2020
  • Thomas Meade, Texas State Athletics
    Term: November 2017 to February 2019

Membership


The Convention and Visitor Bureau (CVB) consists of 5 non-voting ex officio members and 14 voting members:
  • 2 City Council Member
  • 2 manager of outlet malls
  • Downtown Business Owner
  • City Parks and Recreation Department Staff
  • Heritage association/museums located in the City
  • Owner of food/beverage establishment in the City
  • Owner/operators of tourist attractions located in the City
  • Owners/operators of hotels/motels in the City with 90 plus rooms
  • Owner/operators of hotels/motels in the City with less than 90 rooms
  • Owners/operators of hotels/motels in the City
  • Texas State Academic/Media/PR
  • Texas State Athletic

Liaison


  • Rebecca Ybarra-Ramirez, CVB Director
    Phone: 512-393-5937

Responsibilities

The Convention and Visitor Bureau Advisory Board will advise and provide oversight for programs for the promotion of tourism of San Marcos both nationally and internationally.